Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk.
Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided.
This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds.Buy on Amazon.co.uk
The first ever encyclopedia aimed at providing a reference source of information and guidance for the brand protection, authentication, product security, packaging printing and label converting sectors, as well as a review of the more traditional security printing solutions used in the production of security documents, checks, passports and ID cards, driving licenses, smart cards and gift vouchers which are now being incorporated into the world of brand protection. Whether it is information about the problems of counterfeiting, tampering or retail theft, the identification and/or authentication of goods or people, asset and product tracking technologies, solutions for monitoring time and temperature or food freshness, bacterial or microbial detection, DNA tagging and biocode developments, coding and number, etc, they are all included in the book's pages, along with information about security design images, all kinds of security, scratch-off and reveal inks, OVDs and holograms, RFID, smart active and smart intelligent solutions, along with new developments in nano-technology. With over 200 diagrams, tables, charts and illustrations, the Encyclopedia is expected to become a must-have resource for brand owners, marketing teams, designers, product manufacturers, packaging and printing technologists, pack and label printers, and materials and equipment.Buy on Amazon.co.uk
The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.
Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.